It cannot be stressed any further that Search Engine Optimization (SEO) is important for your site. When people search on Google for products or services that you offer, you want your website to appear on page one of the search results. This will increase the likelyhood that the person will click to your website and buy your product.

Search engine optimization is the practice of optimizing websites and web pages for discovery in search engines and, as a result, more visible placement on search engine results pages (SERP). This is accomplished through a variety of means, from what is known as “on-page” SEO to “off-page” techniques.Do note that Google have more that 200 ranking factors for SERP.

On-Page SEO

On-page SEO refers to best practices that web content creators and site owners can follow to ensure their content is as easily discoverable as possible. This includes the creation of detailed page metadata (data about data) for each page and elements such as images, the use of unique, static URLs, the inclusion of keywords in relevant headings and subheadings, and the use of clean HTML code, to name a few.

Off-Page SEO

Unlike on-page SEO techniques, off-page SEO refers to strategies that affect the site as a whole. Common off-page SEO techniques include link building and exchange, social bookmarking, content marketing, submissions to directories and search engine indexes, and the creation of online communities on social media.

For most small business owners or entrepreneurs, they need to have a myriad of skillsets such as sales, finance, logistics, legal, admin, etc. They are likely to have a little idea (or none) about SEO. When starting out, they tend to create a website on their own to save cost.  In this article, we will share a plugin for WordPress that will do all the heavy lifting for their on-page SEO. Why on WordPress you may ask? Well, WordPress is used in more than 60% of websites globally.

Popular SEO Plugins

Yoast SEO

Yoast is a popular SEO plugin that most people will start off with. Yoast  comes with tons of features to optimize your website. It has built-in content analysis, meta keywords and description management, managing duplicate content, xml sitemaps, social features, rich snippets, and much more.

Yoast SEO is one of those plugins that you can use for free without ever needing to buy the premium version of the plugin. In fact, it is currently installed on millions of website all over the world. Yoast  offers a wide range of features all essential for proper website optimization.As for ease of use, we believe that Yoast tries to make it extremely easy for users to set it up. The plugin has built-in onboarding tour, inline help messages next to each option, and comprehensive instructions built right into the plugin itself.

The only downside is that the free plugin does not come with support. Mainly because it would be impossible to answer support queries from hundreds and thousands of users from all over for free.This does not mean that support is not available. You can purchase a single site license for as low as USD$89 per year. The premium version of the plugin also gives you access to additional features and premium support from the folks behind Yoast SEO. You can see all the features for the free and premium version here.

All In One SEO Pack

Like Yoast SEO, All in One SEO Pack is divided into a free and a premium version. It follows a similar division in that the free version should be plenty fine for most webmasters, but webmasters with specific needs (like video SEO) might appreciate the Pro version.

In the free version, All in One SEO Pack supports:

• Custom titles/metas for posts, pages, and custom post types
• XML sitemaps
• Redirect attachments to parent post
• Ping search engines
• Built-in API for other themes/plugins to extend All in One SEO Pack
• Social meta management
• Robots.txt editor
• .htaccess editor
• Bad bot blocker
• Basic schema markup
• Basic WooCommerce support

You can check here to see all the features of the free and premium version.

Rank Math – The Best Free SEO Plugin

Rank Math is the new player in the game. It is the swiss army knife of SEO tools for WordPress. It gives you complete control over your entire website’s on-page SEO. It is specially designed with a ton of advantageous features to revamp your websites online visibility.

It is considered to be the best alternatives WordPress SEO tool over Yoast SEO and All In One SEO . Rank Math comes with more than 65 features, along with smart automation features to saves tons of your time. You will get a user-friendly design and easy-to-use setup wizard which ensure smooth implementation of Rank Math which can optimize your site within a pinch.

Rank Math is extremely lightweight compared to other plugins and can include focus keyword tips, permalink evaluation, content length monitor, and many more. Unlike Yoast, which only allows you to optimize your posts for one feature keyword, with Rank Math, you can optimize your posts for up to 5 keywords.

Rank Math plugin is definitely worth trying out! Indeed it is the best of the best.

Key Features of Rank Math

Easy and Auto Configurable

Rank Math plugin comes with a very user-friendly installation; therefore, you don’t need to spend hours for setting up your website SEO configurations. The installation process is quite quick, easy, and works on auto-configuration as well.

Rank Math basically configures itself; thus, it has a step-by-step installation and configuration wizard which allows you to change the configurations manually. You can also add custom data to your SEO configuration.

Simple But Powerful SEO Interface

Rank math provides an easy and quick interface, which gives you a smooth and dynamic user experience with a lot of extra features. The simple, but powerful user-interface highlights the critical information; hence using those information, you can quickly improve your post’s SEO promptly. With the snippet previews, you can also preview rich snippets, and preview how your post will appear in the SERPs even the looks when it shared on social media.

Provides Better Keyword Optimization

When it comes to SEO optimization, the keyword is considered to be an essential element also a key feature of every WordPress SEO tool today. With Rank Math plugin, you can perfectly rank and optimize your site with Rank Math’s better keyword optimization.

For Yoast, keyword optimization comes with the premium version; whither Rank Math offers it free.

Shows Google Crawl Error

Google crawl error often ruin a visitor’s experience likewise it can affect your blog SEO too. Therefore, Rank Math’s advanced 404 error monitor is a convenient feature to eradicate this kind of issues.

It helps you to identify the detailed analytics for both desktop and mobile and list all the pages that throw 404 errors. To ensure better user experience, Rank Math also fix the potential 404 errors for you.

Rank Math Comes with XML Sitemap

XML Sitemap simply a list of the pages on your website. It helps the search engine to find index content of your website.You don’t need to waste your time on submitting your website sitemaps to search engines. All your tasks will be automatically generated with Rank Math plugin. You can manually set what gets included and what doesn’t during the installation process or from Sitemap Settings.

Rank Math Provides Rich Supports for Every Kind of Contents

Rich snippet can get a large number of visitors to your site from the search engines. It can also provide some additional information to the users, which makes your content unique from other search results.

Rank Math rich snippet is so simple to pointing and clicking; therefore, you don’t have to spend time on the Schema Structure of your website. Rank Math plugin has the feature of Rich Snippets and Structured Data on default.

Article Rich Snippet
Article Rich Snippet can get your content to appear as a rich card in search engine result page. Rank Math plugin helps you to add article type rich metadata to understand your post better. It will also increase the likelihood as well as click-through rate.

Product Rich Snippet
With the Product, Rich Snippet Rank Math can help you to get some good organic customers from google. In the form of rich snippet in google index, It’ll help you to rank your products. You can also add the product name, description, SKU as well as inventory, and other details about the product.

Recipe Rich Snippet
Even Rich Snippet of Rank Math plugin can make work easy for an event manager or a company. You can promote your event as well as provides additional event information like venue URL, ticketing URL, ticket inventory, and more with Rank Math.

Event Rich Snippet
Even Rich Snippet of Rank Math plugin can make work easy for an event manager or a company. You can promote your event as well as provides additional event information like venue URL, ticketing URL, ticket inventory, and more with Rank Math.

Video Rich Snippet
With the Video Rich Snippet you can show up video in the rich card of a search engine results page. Rank page will help you to get more organic users as well as Rank your page higher with Video Rich Snippet.

Local Business Rich Snippet
For a local business getting a new customer over time is so important. With the local business rich snippet support in Rank Math, you’ll get more customer attention, which helps to rank your site also receives more traffic.

Has a Reliable SEO Analysis Tool

You will get to know almost everything related to your site SEO optimization from the Rank Math dashboard. As of 40 factors, Rank Math optimize your site as well as review it from the site loading time to custom SEO errors.

The Best Link Builder

Rank Math is convenient for internal link building. Using Rank Math SEO plugin, you can build links automatically; therefore, you just have to enter the keywords, and the rest of the work will be done on its own. These will surely help you boost your rankings in google search results.

Automatically Pings Search Engines

Rank Math can pings search engines like Google, Bing, or Yahoo, which let the search engines automatically know that you have uploaded a new post or updated one. Automatic pinging allows indexing your posts more quickly also helps you get more traffic. Thus Rank Math ping search engines to crawl your website when you publish it.

Allows Social Media Account Integration

You can easily add relevant meta tags and description for multiple social networks and search engines to your website with the help of Rank Math. These meta tags display rich information about the content of your website to social networks. Therefore, Rank Math can get your social profiles listed right inside the search engine results page.

Rank Math Provides 24x7x365 Support

Rank Math’s rockstar support staff never allows you to get stuck with an issue ever again. These things make Rank Math shine even better. To ensure more significant user collaboration, the support team of Rank Math is online for every second of the year, to get your issues resolved 24x7x365.

For A Full Comparison

Firstly,for all its features, Rank Math is free. It is full of features that Yoast SEO or All In One SEO will charge in their premium version. You can check out the comparison table here between Rank Math , Yoast SEO and All In One SEO. You can then see how Rank Math beat the competition hands down.

Set-Up Guide

For those of you who may not be tech savvy and find the initial installation and set-up daunting, the video below will guide you through the basics of  each process. We hope that you will find article useful and will boost your SEO rankings.